BIDS.L Regulatory News (BIDS)

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

11 January 2016

FITBUG HOLDINGS PLC ('FITBUG' OR 'THE COMPANY')

NED APPOINTMENT

Fitbug Holdings Plc, the AIM quoted provider of online personal health and wellbeing services, is pleased to announce the Board appointment of Dr. Mark Ollila as a Non Executive Director.

Based in San Diego, Dr Ollila is currently Chief of Staff and General Manager of the Innovation and New Products group at Verve Mobile, a leader in mobile location based advertising.

Prior to this, Dr Ollila was at Nokia where he held a variety of senior roles, including leading the smart devices long term roadmap and innovation portfolio. He played an integral role in the development and roll-out of Nokia's services, ranging from games, app stores, photo and video sharing and new publisher intake tools, with global reach in the hundreds of millions of handsets. Ollila was also a core member of the deal team between Nokia and Microsoft in the strategic agreement in 2011, managing product requirements. During Ollila's tenure, he delivered many first-of-their-kind, industry-winning services and solutions, and, most recently, was responsible for complementary products in connected devices.

An industry leader in mobile media and technology, Ollila is a member of Southern California's start-up incubator EvoNexus's selection committee and an expert in residence at UC Irvine Applied Innovation. He also serves as an advisor to multiple companies in entertainment, games and new technology, and previously served on the advisory board of the Game Developers Conference (Mobile) and, until 2010, was a board member of the EMEA Chapter of Mobile Ecosystem Forum, the global trade body addressing issues affecting the broadening mobile ecosystem.

Fitbug CEO Anna Gudmundson said, "We are very excited to welcome Mark to the Board. His experience in driving innovation and new technologies and experiences will add new technological depth to the Board. His cross functional leadership expertise in research & development, engineering, marketing, and business development will also provide additional insight. We will also be looking for Mark to assist us in gaining profile and momentum in the US."

Dr. Mark Ollila (age 46) holds or has held the following directorships and/or partnerships in the last 5 years:

There is no further information on Dr. Ollila required to be disclosed under Schedule Two, paragraph (g) (i)-(viii) of the AIM Rules for Companies.

**ENDS**

For further information visit www.kiqplan.com or www.fitbugholdings.com contact:

Notes

About Fitbug®

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which download to the Fitbug app and fitbug.com to provide an understanding of each user's daily activity achievements, with mobile and web technology which provides users with personalised weekly activity and nutrition targets, feedback, advice and encouragement.

Its "Kiqplan"TM digital health coaching platform is designed to make wearable technology relevant to new audiences and take the "so what?" out of activity tracking by providing structured action plans to help people get fitter, lighter and lead happier, healthier lives.

Key market sectors and distribution channels include retail, health insurance and rewards providers, workplace health programmes, fitness operators and consumers. An important part of the Company's focus is on building strategic partnerships with organisations which can integrate Fitbug or Kiqplan into their own service/product offerings or resell to their customer base. The Company has operations in the UK and United States. For more information, visit www.fitbug.com and www.kiqplan.com.