Bango Regulatory News (BGO)

18 Jul 2006 07:01

Bango PLC18 July 2006 Bango plc ("Bango" or the "Company") Asian Contract Win CellCity selects the Bango Service Asia's largest content store targets a market of 1 billion mobile phone users through Bango 18 July 2006 - Bango, the mobile content enabler, is pleased to announce thatCellCity, the world's first mobile megastore with more than two million items ofmobile content and applications, has integrated with the Bango Service in orderto promote and sell digital content directly to mobile phone users across allnetworks using the mobile internet. Headquartered in Singapore, CellCity is based in the heart of an Asian marketexperiencing extremely strong growth. Each month, there are over five millionnew mobile phone subscribers in China and more than four million new subscribersin India alone. Using Bango's browse and buy technology, CellCity customers can easily surf themegastore via the browser on their mobile phones, and then pay for and downloadcontent to their mobile. The megastore, also available on the PC internet,offers all types of mobile content from full track music, games, ringtones andwallpapers, to business and productivity solutions, education, travel, healthand more - a total of 17 departments and over 100 sections to choose from. Dannie Francis, CEO at CellCity, said: "Only Bango could provide us with such asimple way of plugging into operator billing systems and Premium SMS around theworld, as well as PayPal and credit/debit card payments. The Bango Service hasmade it so much easier for our customers to choose how they want to transactover the mobile phone." Bango's global payment platform provides on-bill payment in key countries inAsia, giving users the opportunity to pay via their PayPal account or with acredit/debit card if preferred or where on-bill payment is not an option. Ray Anderson, CEO of Bango, said, "The growth of the Asian mobile market hasbeen phenomenal and the launch of the CellCity megastore represents a greatopportunity for content owners and developers in Europe and America to markettheir content directly to these millions of consumers. We're delighted thatCellCity has chosen Bango as the platform to make this happen." For further information, please contact: Bango plc Tel: 01223 472 777Ray Anderson, CEO / Peter Saxton, CFO ICIS Tel: +44 207 651 8688Tom Moriarty / Caroline Evans-Jones Panmure Gordon & Co Tel: +44 207 459 3600Aubrey Powell / Stuart Gledhill About BangoBango has developed and deployed a unique open, global infrastructure platformthat enables content providers to market, sell and deliver their products andservices directly to mobile phone users on all mobile networks using the mobileInternet. This "direct-to-consumer" approach operates alongside the operator'smobile content portals. Leading mobile operators including Cingular Wireless,Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth oftheir "direct-to-consumer" business. The Bango platform has given phone subscribers around the world greater accessto third-party content. Leading content brands are now adopting the BangoService to engage with all of their existing and potential mobile customersdirectly - irrespective of operator. Bango, based in New York and Cambridge (UK), is quoted on the London StockExchange (AIM: BGO). For further information, go to www.bango.com. About CellCityCellCity is the world's first Mobile MegaStore, providing the widest variety ofmobile software and services from the world's leading suppliers. The CellCitymegastore has over 16 departments and 70 sections of solutions and services forboth business and consumers. Whether it's the latest music, games, Ringtones,wall papers, education, sports, personal productivity, or business solutions,CellCity has something for everyone. Shopping at CellCity is simple, fast and affordable and with global paymentpartners such as Bango, PayPal, WorldPay, eNETs, VISA and Mastercard ourcustomers can rest assured their transactions will be managed with the highestlevel of security and trust. To reward customers for their patronage, CellCity manages the CashClub a uniquecash reward loyalty club. CellCity operates in English and Chinese. For moreinformation see www.thecellcity.com. To ensure optimum customer performance, Cellcity Pte Ltd signed a serviceagreement with FacilitAsia Pte Ltd to manage the company's technical support anddata content infrastructure services. This information is provided by RNS The company news service from the London Stock Exchange