Brave Bison Regulatory News (BBSN)

14 October 2020

Brave Bison Group plc

("Brave Bison", the "Company" and together with its subsidiaries the "Group")

New Contract

Brave Bison, the Social Video Group, announces that it has been appointed by Vodafone's youth-focused mobile network, VOXI, as their influencer marketing partner until the end of 2020. Brave Bison received the brief through its recently acquired entertainment media brand, The Hook. The Hook is one of the leading youth-focused social publishers in the world, home of trending news, entertainment and original video with 9 million multi-platform followers. 

VOXI has worked closely with The Hook previously to deliver cross-platform social marketing campaigns. The Hook's highly engaged audience is led by Gen-Z and millennial followers, positioning the media brand as a strong partner to help VOXI grow their social audiences and drive sign ups. The talent-led campaign will see Brave Bison partner with several influencers across key social platforms to raise awareness of the VOXI brand and the 'Endless' benefits it provides to an audience of digital natives. The campaign, which will run for an initial period of 3-months, will educate and encourage social audiences to switch their mobile network provider and join VOXI through a series of posts from influencer talent with high engagement rates. 

Fran Hale, Sales Director at Brave Bison, commented: "We are delighted to be working with such a relevant youth brand as VOXI. Our partnership highlights the natural synergy between The Hook and those brands targeting a millennial and Gen-Z audience. We're excited to develop a layered campaign that combines influencer marketing with editorial and media activity to encourage engaged audiences to join VOXI."

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About Brave Bison

Brave Bison is a social video group, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 158 million followers and the Brave Bison Studio provides expertise across strategy, research, data-driven insights, creative and production.

Brave Bison is one of the largest YouTube channel partners, with over 650+ channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Its cultural connections and extensive networks have built the business long-standing client relationships with brands including P&G, Land Rover and Lego.