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Last checked at 
1 Apr 2026 08:44
1 April 2026
A.G. BARR plc ('A.G. BARR' or 'the Company')
Director/PDMR Shareholding
A.G. BARR, the multi-beverage business with a broad portfolio of market-leading UK brands including IRN-BRU, Rubicon and Boost, has been notified that on 31 March 2026 Euan Sutherland, Chief Executive Officer, purchased a total of 11,956 ordinary shares of four and one-sixth pence each in the Company ("Ordinary Shares") at a price of 662.44p per Ordinary Share.
Notification of a Transaction pursuant to Article 19(1) of the EU Market Abuse Regulation (EU) No. 596/2014 as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018. | |||||||
1 | Details of the person discharging managerial responsibilities/person closely associated | ||||||
a. | Name | Mr Euan Sutherland | |||||
2 | Reason for notification | ||||||
a. | Position/Status | Chief Executive Officer | |||||
b. | Initial notification/ Amendment | Initial Notification | |||||
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||||
a. | Name | A.G. BARR plc | |||||
b. | LEI | 213800QWTXXXF8BNEC87 | |||||
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||||
a. | Description of the financial instrument, type of instrument Identification Code | Ordinary Shares of four and one-sixth pence each GB00B6XZKY75 | |||||
b. | Nature of the transaction | Purchase of Ordinary Shares | |||||
c. | Price(s) and volume(s) |
| |||||
d. | Aggregated information - Aggregated Volume - Price |
N/A - single transaction |
| ||||
e. | Date of the transaction | 31 March 2026 | |||||
f. | Place of the transaction | London Stock Exchange (XLON) | |||||
For further information, please contact:
A.G. BARR MHP GROUP
0330 390 3900 07801 894 577
ir@agbarr.co.uk agbarr@mhpgroup.com
Euan Sutherland, Chief Executive Officer Oliver Hughes
Stuart Lorimer, Chief Finance and Operating Officer Rachel Farrington
Ewan Dytch, Corporate Finance Director Catherine Chapman
About A.G. BARR:
A.G. BARR (LSE: BAG, FTSE250) is a UK-based branded multi-beverage business with a diverse and differentiated portfolio of 16 brands, including IRN-BRU, Rubicon and Boost. Established 150 years ago in Scotland, the Company now operates across the UK, and with export markets throughout the world. A.G BARR is committed to being a brand owner and builder, with the ambition to double the size of the business through organic expansion and further M&A of leading brands.
https://www.agbarr.co.uk/
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