B90 Holdings Regulatory News (B90)

Strictly embargoed until 07.00, 22 July 2025

B90 Holdings plc

("B90", the "Company" or the "Group")

TRADING UPDATE FOR THE SIX MONTHS ENDED 30 JUNE 2025

From turnaround to accelerated growth

B90 Holdings plc, an online marketing group for the global gaming industry, today provides a trading update for the six-month period ended 30 June 2025.

The Group delivered a strong performance in the first half of 2025, with both revenue and EBITDA increasing significantly compared to the same period last year. This reflects continued momentum in B90's transition to a lean, scalable, B2B-focused model.

As a result of the progress made, the Board expects full-year 2025 revenue and EBITDA to at least be in line with market expectations.

The Group's scalable pay-per-click engine continues to deliver high-quality leads and first-time depositing customers to its B2B partners, underpinning strong commercial traction. The number of active partner accounts grew during the period, with new partnerships already contributing to total revenue. Operational efficiency remains a core focus, with operating expenses held relatively flat despite a significant increase in both revenue and EBITDA on the prior year comparable period.

Looking ahead to the second half of 2025, the Group's priorities include continuing to scale the existing business as partner revenue grows and further diversifying its marketing channel mix. Technology remains central to operations, with early adoption of AI and high levels of automation continuing to underpin performance. The Company remains confident in delivering another year of material revenue and EBITDA growth.

Commenting on the outlook for the remainder of the year, Executive Chairman Ronny Breivik said:

"B90 is no longer just a turnaround story; it is now a technology-led B2B marketing growth story. Strong year-on-year growth confirms that our pivot from B2C gambling operations to a leaner, B2B-led model is working. Our first-half results represent clear progress and position us well for the remainder of the year.

"We now have a solid platform to scale more aggressively, and our focus will be on growing revenues from existing assets; expanding our partner base; unlocking new geographies; and investing in next-generation marketing channels.

"Technology remains at the core of our model, and we will continue to embrace AI and automation to ensure efficiency at scale. We remain confident in delivering another year of material revenue and EBITDA growth."

-Ends-

The information communicated in this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018, as amended.

For further information please visit www.b90holdings.com or contact: