ASOS Regulatory News (ASC)

26 October 2012

ASOS plc

('ASOS' or the 'Company')

Director's Shareholding

The Company has been notified that, Lord Alli, the Company's Chairman, has exercised options over 829,657 ordinary shares of 3.5 pence each ("Ordinary Shares") at an exercise price of 12.67 pence per share.

Application will be made for the 829,657 new Ordinary Shares to be admitted to trading on AIM. These new Ordinary Shares will rank pari passu with the existing Ordinary Shares of the Company and dealings in the new Ordinary Shares are expected to commence on 1 November 2012.

Following the exercise of the options above, the Company has been notified that, on 26 October, Lord Alli sold 779,657 Ordinary Shares at 2150 pence per share.

Following this transaction, Lord Alli holds 50,000 shares in ASOS plc. As previously announced on 1 October 2012 Lord Alli will step down as Chairman of ASOS plc on 1 November 2012, having held the position since January 2001, and he will be replaced by Brian McBride.

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