ASOS Regulatory News (ASC)

21 January 2011

ASOS plc

('ASOS' or 'Company')

Directors' Shareholding

The Company has been notified that, Jon Kamaluddin, the Company's International Director, has today exercised options over 80,000 ordinary shares of 3.5 pence each ("Ordinary Shares") at an exercise price of 43.5 pence per share and 96,995 Ordinary Shares at an exercise price of 58.25 pence per share. Following this exercise, Mr. Kamaluddin has sold 176,995 Ordinary Shares at 1610.83 pence per share.

Following this transaction, Mr. Kamaluddin holds 74,348 shares in the Company and continues to hold share options over a further 167,408 shares under the Company's share schemes.

Application will be made for the 176,995 new Ordinary Shares to be admitted to trading on AIM. These new Ordinary Shares will rank pari passu with the existing Ordinary Shares of the Company and dealings in the new Ordinary Shares are expected to commence on 26 January 2011.

For further information:

ASOS plc

Nick Robertson, Chief Executive Tel: 020 7756 1000

Nick Beighton, Finance Director

Website: www.asos.com

College Hill

Matthew Smallwood / Justine Warren / Jamie Ramsay Tel: 020 7457 2020

JPMorgan Cazenove

Luke Bordewich / Gina Gibson Tel: 020 7588 2828

Numis Securities

Alex Ham Tel: 020 7260 1000