17 Apr 2018 07:00
17 April 2018
appScatter Group plc
('appScatter' or the 'Company')
appScatter Partners with Mobile Marketing Solutions Provider ironSource
appScatter Group plc (AIM: APPS), the scalable business-to-business ('B2B') Software as a Service ('SaaS') platform that allows users to distribute and manage their apps on multiple app stores around the world, is pleased to announce that it has agreed a collaborative partnership with ironSource Ltd ("ironSource"), the leading mobile monetization and marketing platform to introduce the appScatter platform to ironSource's significant app developer customer base.
Listed by the Wall Street Journal in its 'Billion Dollar Startup Club' and named by the World Economic Forum as a 'Global Growth Company', ironSource is one of Business Insider's 'hottest pre-IPO tech companies', and one of Israel's most innovative companies, according to Fast Company. ironSource builds technologies which help app developers take their app businesses to the next level, including one of the industry's largest in-app video ad networks. Over 80,000 apps use ironSource's technology to monetize and ironSource is working with leading game developers such as Kongregate, Playrix, Zynga, Zeptolabs and Big Fish Games. With its large SDK footprint, ironSource is able to reach 1.5 billion unique active users every month.
appScatter and ironSource have agreed to implement a co-marketing initiative to introduce the appScatter platform to ironSource's large global developer community.
Developers that use appScatter's platform increase audience reach for their apps by publishing to multiple app stores, which has the ability to increase downloads, app download revenues and therefore net advertising revenues. In the hyper-competitive world of mobile apps, publishing to more app stores is an increasingly popular growth strategy, especially in emerging markets where Apple and Google's app stores hold low market shares.
appScatter will offer ironSource users a 20% discount for the first 12 months of use of the appScatter platform and appScatter will also pay ironSource a commission of 10% of net revenues received from new users introduced during the term of collaboration. Should either appScatter or ironSource wish to cease collaboration in due course, they have each agreed to provide the other with six months' written notice.
Philip Marcella, CEO of appScatter, commented:
"We're thrilled to be partnering with ironSource and beginning an arrangement that will be commercially advantageous for all concerned. This strategic collaboration is further proof of our commitment to strengthening ties to the app development community and supporting the app economy's continued growth."
Yevgeny Peres, VP Growth Developer Solutions at ironSource, commented:
"Our goal has always been to help app developers scale their app businesses, so it makes perfect sense to partner with a company like appScatter, which empowers app developers to quickly and easily penetrate new markets, connect to new users and increase revenues. We're excited to be able to offer this added value to our large developer customer base."
For enquiries, please contact:
appScatter Group plc Philip Marcella, Chief Executive Officer Jason Hill, Sales Director
| Tel: +44 (0)20 8004 7212 www.appscatter.com |
FTI Consulting Financial Public Relations Matt Dixon / Adam Davidson / Niamh Fogarty | Tel: +44 (0)20 3727 1000 appScatter@fticonsulting.com
|
Smith & Williamson Corporate Finance Limited Nominated Adviser and Joint Broker Azhic Basirov / Ben Jeynes / David Jones
Stifel Joint Broker Fred Walsh / Neil Shah / Ben Maddison
| Tel: +44 (0)20 7131 4000 www.smithandwilliamson.com
Tel: +44 (0)20 7710 7600 www.stifel.com |
This announcement is inside information for the purposes of Article 7 of EU Regulation 596/2014.
About appScatter Group plc
appScatter is a scalable B2B SaaS platform that allows paying users to distribute their apps to, and manage their apps on, multiple app stores. Additionally, the centralised platform enables app developers and publishers to manage and track performance of their own and competing apps across all of the app stores on the platform.
About ironSource
ironSource, the leading in-app video advertising platform, makes free-to-play and free-to-use possible for over 1.5 billion people around the world. ironSource builds technologies that help app developers take their apps to the next level, including the industry's largest in-app video network. Since only 2% of users pay to play, ironSource provides tools to engage the other 98% of users. That's why over 80,000 apps use ironSource's technologies to grow their app businesses, and why ironSource is working with leading companies such as Kongregate, Big Fish Games, Zynga and Playrix. Founded in 2010, ironSource is a global company, with a strong local presence in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore, Seoul and Tokyo. Read more about ironSource at http://www.ironsrc.com.