2 Jul 2019 07:00
2 July 2019
appScatter Group plc
("appScatter" or the "Company")
Marketing Partnership Agreed with Bango PLC
appScatter Group plc (AIM: APPS), the app management and data intelligence platform, is pleased to announce that it has signed an agreement with Bango PLC (AIM: BGO) ("Bango"), the mobile commerce company, to grow in-app revenues for appScatter's customers through Bango Marketplace.
Bango Marketplace provides app developers with a unique way of targeting the small percentage of users that are proven to make in-app purchases, which generates the majority of revenues for app developers. App developers who have used these audiences for user acquisition campaigns have more than doubled in-app revenues.
Through this partnership, appScatter will offer Bango Marketplace to its app developer customer base, with appScatter developers benefitting from an exclusive offer on high value audiences of pay-proven users.
Philip Marcella, appScatter CEO, commented:
"Improving the effectiveness of user acquisition is a key strategy for many of our existing customers, so this partnership with Bango is a strong commitment to our ongoing support for our clients' future commercial success."
For enquiries, please contact:
appScatter Group plc Philip Marcella, Chief Executive Officer
| Tel: +44 (0)20 8004 7212 www.appscatter.com |
finnCap Limited Nominated Adviser and Joint Broker Jonny Franklin-Adams / Hannah Boros/ Edward Whiley Corporate Broking- Alice Lane
| Tel: +44 (0)20 7220 0500 www.finncap.com
|
|
|
IFC Advisory Limited PR/IR Graham Herring / Heather Armstrong / Florence Chandler | Tel: +44 (0)20 7934 6630 www.ifcadvisory.co.uk |
About appScatter Group plc
appScatter is a scalable B2B SaaS platform that allows paying users to distribute their apps to, and manage their apps on, multiple app stores. Additionally, the centralised platform enables app developers and publishers to manage and track performance of their own and competing apps across all of the app stores on the platform.
About Bango
Cross the threshold into the thriving Bango ecosystem where merchants and payment providers converge, grow and thrive. Being inside the Bango circle means global merchants including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) are able to work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside. By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new dimensions of growth and new experiences for people around the world.