Ao World Regulatory News (AO.)

AO World plc

ao.com moves into TV with revolutionary proposition

ao.com, the United Kingdom's leading online retailer of major domestic appliances, is pleased to announce that it has launched a market-leading TV and AV accessories proposition.

The addition of the TV and AV accessories proposition comes prior to the 2014 World Cup Football when consumers are expected to be upgrading their TV packages to provide larger screens and higher definition picture quality for watching a summer of football on.

ao.com is offering products from the top four television manufacturers (Samsung, LG, Sony, and Panasonic) who made up 74% of the total volume market in 2012. Other brands being retailed on the site include Philips, Toshiba and Hi Sense. The accessories range features SKUs from leading brands including, Peerless, Panasonic, Samsung, LG, Sony and Toshiba.

A brand that prides itself on always putting the customer at the heart of its business, ao.com's move into the market is breaking new ground in the way brown goods are retailed online, with the brand delivering proprietary media content that is unlike anything else available online.

TV video reviews by ao.com's own experts deliver informative content that sits on the product page, interactive 360 degree images recreate a showroom experience online and additional presenter-led videos that explain features by individual manufacturer, providing detail on what the key features are and how to use them.

John Roberts, CEO and founder of ao.com, comments: "Having studied how TVs are retailed online we found a market that was tired, static and really not meeting the needs of the consumer. We believe current online offers are overcomplicated, too jargon heavy and populated with ranges that are hard to distinguish.

"The ao.com TV proposition is not only refreshing for the consumer but it's also game-changing. We are set to revolutionise the way information and insight is shared with the online consumer by delivering a simplified shopping experience that gives them all the information they require to make a truly informed TV purchasing decision, all in one place.

"At ao.com, we are passionate about giving our customers great service and this is at the heart of everything we do. For the past 14 years we have been championing a revolution in customer service for white goods and today we are applying that approach to the retailing of TV and AV products."

16 May 2014

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NOTES TO EDITORS

About ao.com

· ao.com (formerly Appliances Online), was founded in 2000 as an online kitchen appliance retailer by John Roberts, who is CEO of the company today

· ao.com stocks over 4,000 kitchen appliances and delivers around 40,000 appliances every week from its 360,000 sq ft warehouse in Crewe

· ao.com's user-friendly website provides impartial advice on each and every product it features, and guarantees to either price or product-match any appliance, ensuring ao.com's customers have absolute confidence when making a purchase

· ao.com was the winner of the UK's best customer service initiative at the 2014 Retail Week Awards and best pureplay online retailer at the 2013 Paypal etail Awards