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Last checked at 
20 Apr 2026 16:23
AO World plc (the "Company")
Director / PDMR Shareholding
The Company has received notification that, on 17 April 2026, John Roberts, a director and Chief Executive Officer of the Company, sold 5,359,056 ordinary shares of 0.25p each in the Company ("Ordinary Shares") at a price of 90.06p per share.
As a result of the transaction, John Roberts holds 83,226,832 Ordinary Shares representing 14.587% of the current issued share capital of the Company.
Additionally, the Company has received notification that, on 17 April 2026, the Jolly Foundation, a registered charity and private company limited by guarantee, of which John Roberts is a trustee, member and director, sold 2,221,236 Ordinary Shares at a price of 90.04p per share.
As a result of the transaction, the Jolly Foundation holds 2,325,879 Ordinary Shares, representing 0.408% of the current issued share capital of the Company.
The Notification of Dealing Forms provided in accordance with the requirements of UK MAR in relation to the transactions are set out below:
NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM
1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
a) | Name | John Roberts | ||||
2 | Reason for the notification | |||||
a) | Position/status | Director and Chief Executive Officer | ||||
b) | Initial notification/Amendment | Initial Notification | ||||
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
a) | Name | AO World PLC | ||||
b) | LEI | 2138005FFOAJIUZY4375 | ||||
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
a) | Description of the financial instrument, type of instrument, identification code | Ordinary shares of 0.25p each
GB00BJTNFH41 | ||||
b) | Nature of the transaction | Sale | ||||
c) | Price(s) and volume(s) |
| ||||
d) | Aggregated information - Aggregated volume - Price | As above
| ||||
e) | Date of the transaction | 17 April 2026 | ||||
f) | Place of the transaction | London Stock Exchange | ||||
1 | Details of the person discharging managerial responsibilities/person closely associated | |||||
a) | Name | The Jolly Foundation | ||||
2 | Reason for the notification | |||||
a) | Position/status | The Jolly Foundation is a person closely associated with John Roberts, a PDMR occupying the position of a director of the Company and the Chief Executive Officer | ||||
b) | Initial notification/Amendment | Initial Notification | ||||
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
a) | Name | AO World PLC | ||||
b) | LEI | 2138005FFOAJIUZY4375 | ||||
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of 0.25p each GB00BJTNFH41 | ||||
b) | Nature of the transaction | Sale | ||||
c) | Price(s) and volume(s) |
| ||||
d) | Aggregated information - Aggregated volume - Price | As above
| ||||
e) | Date of the transaction | 17 April 2026 | ||||
f) | Place of the transaction | London Stock Exchange | ||||
Enquiries:
AO World PLC
Company Secretary
cosec@ao.com
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