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Trading Update

27 Nov 2018 07:00

RNS Number : 5480I
Altitude Group PLC
27 November 2018
 

27 November 2018

Altitude Group plc

("Altitude", the "Group" or the "Company")

TRADING UPDATE

Altitude Group plc (AIM: ALT), the operator of a leading marketplace for personalised products, is pleased to provide an operational update for the 9-week period since the Interim Results announcement on 25 September 2018, ahead of the Group's CEO, Nicole Stella, presenting at a Mello investor event at Clayton Hotel, Chiswick, London later today.

 

 

AIMPro summary of progress

· As at 18 November 2018:

· Blended average transaction fees running at 2.4% of sales order value over last 12 weeks (for member control cohort)

· 75% of Members Processing Orders ("MPO's") have placed repeat orders (up from 73%)

· 47% growth in MPO's to 240 in the last 9 weeks (up from 164)

· 41.3% growth in the number of sales orders processed to 15,722 in last 9 weeks (up from 11,123)

· 35% growth in the value of sales orders processed to $13.4m in last 9 weeks (up from $9.9m)

· 65% of AIM's 1,904 members are now actively engaging with our US customer success team

· Current sales order value per week (8-week average) $675k (up from $487k)

· 1,254 live e-commerce websites built (up from 1,000)

· AIM membership increased to 1,904 (up from 1,857) representing aggregate annual revenues of approximately US $1.7 billion

· 70 AIM preferred suppliers signed up (up from 65), including 15 of the largest [US] promotional product suppliers

 

Member Engagement

 

On-Boarding Status

18-Nov-18

 

16-Sep-18

 

Change

 

No.

%

No.

%

%

Placed multiple orders

181

10%

120

6%

51%

Placed first order

59

3%

44

2%

34%

Ordering Members

240

13%

164

9%

46%

On-boarded or in progress

275

14%

354

19%

(22%)

On-Boarding members

515

27%

518

28%

(1%)

Acquisition (Demo)

717

38%

202

11%

255%

Total Engaged Members

1232

65%

720

39%

71%

Total AIM Membership

1904

100%

1857

100%

3%

% Engaged Members

65%

 

39%

 

 

 

Order Frequency

Active user order frequency summary - as at 18 Nov 2018

 

1st Order

2nd Order

3rd Order

4th Order

5th Order

> 5 Orders

No. of members

240

180

155

142

133

116

 

100%

75.0%

64.6%

59.2%

55.4%

48.3%

 

Order frequency has grown consistently throughout the last 9 week period, demonstrating growing traction with ordering members. Management data confirms that regular interaction between AIM members and our engagement team directly correlates to increased order throughput.

 

Revenue Throughput

 

 

 

 

18 Nov 2018

 

16 Sept 2018

 

Change

Total Ordering Members (No.)

240

 

164

 

47%

Sales orders placed (No.)

15,722

 

11,123

 

41%

Sales orders placed

$13.4m

 

$9.9m

 

35%

Current 8-week average:

 

 

 

 

 

Sales Order Value ($000s)

 

675

 

487

 

39%

 

Suppliers

The total number of suppliers contracted to the platform is now 70. Since September AIM have added a further 87 suppliers to their preferred supplier list which now totals 280 suppliers, thus reflecting the attractiveness in gaining increased exposure to the AIM membership.

We are accelerating our supplier engagement activity to address this expansion in the AIM preferred supplier list and expect transaction fee penetration of sales orders to continue to increase as the number of contracted suppliers increases.

 

Gross Transactional Revenue

The current blended 12-week average transaction fee rate for our AIM member control cohort is 2.4% of sales order value (sourced through contracted suppliers), which is in line with management expectations of 2.3% at this stage of our monetization.

Penetration of total sales orders by the currently contracted suppliers to the platform is approximately 33% for the control cohort, again in line with management expectations. We expect transaction fee penetration of sales orders will increase as the contracting of suppliers continues to rollout.

 

Current Trading

 

Current trading is in line with management expectations and on target to be broadly in line with market forecasts for the year ended 31 December 2018.

 

 

Nichole Stella, Chief Executive Officer, commented:

"As we approach the end of 2018 and begin preparations for the new year, I am enthusiastic about the traction that is building in both users on the platform and in transactional throughput and fee revenue across the AIMPro platform. We look forward to the future with the confidence as we continue to build on the momentum within the AiM member base."

 

Enquiries:

Altitude Group plc

Nichole Stella, Chief Executive Officer

Graeme Couturier, Chief Financial Officer

Peter Hallett, Non-Executive Chairman

 

+1 (215) 534 1350

07973 683234

07887 987469

 

 

finnCap Ltd

 020 7220 0500

Jonny Franklin-Adams / Scott Mathieson (Corporate Finance)

 

Richard Chambers (ECM)

 

   

 

The information communicated in this announcement is inside information for the purposes of Article 7 of Regulation 596/2014.

 

 

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
 
END
 
 
TSTFKADNFBDDBDB
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