Altitude Group Regulatory News (ALT)

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the Company's obligations under Article 17 of MAR.

Altitude Group plc

("Altitude", the "Company" or the "Group")

Board Changes, Appointment of new Non-Executive Chairman and Trading Update

Altitude Group plc (AIM: ALT), the operator of a leading marketplace for personalised products, announces that Non-Executive Chairman, Keith Edelman, has notified the board of his decision to retire from his role as Chairman, with effect from 26 November 2021. The Board wish to thank Keith for his valuable contribution to the Group during his term, especially throughout the global COVID-19 pandemic, and wish him well in his future endeavours.

The board is further pleased to announce the appointment of David Smith as Non-Executive Director with immediate effect, who will step up to Chairman, with effect from 26 November 2021. David brings extensive experience in the entrepreneurial and technology driven insurance markets. He currently serves as the Chairman of Lockton Companies, LLP and Non-Executive Director of AIG UK Ltd and Bupa Insurance Company. In his executive career, David, held the role of CEO of Zurich Insurance Plc and Chairman of Polaris UK, the general insurance industry-owned standards and digital trading/technology body.

Nichole Stella, Chief Executive Officer of Altitude Plc commented:

"Firstly, I would like to thank Keith for his valuable support throughout the pandemic and wish him well for the future. We are delighted to welcome David Smith to the board. His expertise in industries that have evolved through technology advancements and industry shifting buying behaviours will be invaluable. I look forward to working with David in his role of Non-Executive Chairman as we continue to grow the business to benefit all stakeholders."

Trading Update

The Group is pleased to report that it has made good progress in the six months to 30 September 2021 ("HY1 2021") with US recovery across the promotional product industry having accelerated recovery for the Group. The Company is trading positively and in line with management's expectations.

The Group will announce its HY1 21 interim results on 30 November 2021.

The following information is disclosed pursuant to Schedule 2(g) of the AIM Rules for Companies.

David William Smith (aged 62) currently holds, and has held in the last five years, the following directorships or partnerships.

David and his connected persons currently hold 59,929 ordinary shares in the Company, representing 0.08 per cent. of the Company's current issued share capital.

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