ALB.L Regulatory News (ALB)

12 March 2018

Albert Technologies Ltd

("Albert Technologies", the "Company")

Significant Customer Win

Contract with one of the top 25 independent agencies in North America

Albert Technologies (AIM: ALB.L) is pleased to announce it has secured a 12-month contract with one of the top 25 independent advertising agencies in North America (the "Agency").

The Agency, which has been working successfully with Albert since mid-2017, provides full marketing services to North American and global brands.

During the second half of 2017 the Agency deployed Albert's AI platform for one of its brands, resulting in excellent results. Following this success, the Agency decided to deploy Albert to manage online advertising campaigns for additional brands it serves. This is an example of the company's "land and expand" strategy, and management expects this contract to generate a minimum of $300,000 of annual SaaS fees, which may increase based on activity parameters throughout the year.

Management believes this contract win provides additional evidence for the unique value of Albert to agencies using Albert's AI platform to manage their clients' campaigns. Agencies can now scale their business and provide their clients with increased performance and ROI, transparency, and valuable marketing insights, while increasing the agencies' profitability.

Or Shani, Chief Executive Officer of Albert Technologies, commented:

"This significant contract win reflects further progress in fulfilling our strategic goal of working with leading advertising agencies. Our technology simplifies the process of delivering effective digital campaigns for agencies and the brands they work with. We look forward to working with more agencies as we continue to roll out our game-changing technology."

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About Albert Technologies

Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global software company, is the creator of Albert - the first-ever fully autonomous artificial intelligence marketing platform, driving digital marketing campaigns from start to finish for some of the world's leading brands. Albert's mission is to liberate businesses from the complexities of digital marketing - not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible. Albert serves as a highly intelligent and sophisticated member of brands' marketing teams, wading through massive amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. This eliminates the manual and time-consuming tasks that currently limit the effectiveness and results of modern digital advertising and marketing. Brands such as The Big Red Group, Gallery Furniture and Dole Asia, and global advertising agencies, credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs.

The Company's core focus is its SaaS Sales Channel, which offers its artificial intelligence-based software, Albert, to brands using a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate both investment into and commercialisation of Albert.

The Company and its management received 18 awards in 2017, including being named as Gartner Cool Vendors in Advertising, an International Stevie Award for "Best New Product of the Year," the "Market Disruptor" Award from the Masters of Marketing, and being named "AI Application of the Year" by the Global Annual Achievement Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of the Year (bronze) in the International Stevie Awards and was chosen for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a winner in the DMN Hall of Femme Awards and the American Business Awards (gold).

About Albert

Albert replaces the human campaign manager in managing brands' online advertising campaigns. A brand provides Albert with access to its Google, Facebook, Bing, Twitter and other online marketing channels. When a brand manager wishes to launch a new online advertising campaign, all that is needed is to simply log into Albert and deploy that new campaign, which is usually no more than a 15-minute task.

Albert autonomously creates hundreds of micro campaigns across all relevant online marketing channels (Google, Facebook, Bing, Twitter, Instagram, Display, Email, etc.), then reviews these hundreds of micro campaigns every few minutes and optimises each of them as needed. Albert works in very much the same way that a human campaign manager would, making correlation and cost/benefit-based decisions.

Where an experienced campaign manager could possibly make circa 100 decisions per day, Albert can make thousands per minute. Albert's ability to launch hundreds of micro strategies and review and amend them all every few minutes typically brings about a significant increase in ROI. In addition, all learnings from the decisions made remain in-house, and the brand has full and instant transparency and can easily scale up marketing activities through larger budgets or applications to new brands and new geographies, without hiring new expert campaign managers.