AFC Energy Regulatory News (AFC)

AFC ENERGY APPOINTS LUTHER PENDRAGON AS INTEGRATED FINANCIAL AND CORPORATE COMMUNICATIONS ADVISER

12 March 2012: AFC Energy plc (AIM: AFC), the leading developer of low-cost alkaline fuel cell technology for industrial applications, is pleased to announce the appointment of Luther Pendragon to spearhead an integrated corporate and financial communications strategy.

The appointment follows significant progress at AFC Energy to commercialise its technology with the recent installation of its Beta fuel cell System at a global chemicals producer, and the arrival of a new chief executive, Ian Williamson, from Air Products.

Based in the City of London, Luther Pendragon will combine the roles previously held by two separate agencies in a move to align AFC's public relations with its business strategy, as well as improve coordination and quality of communications with stakeholders.

Ian Williamson, CEO, said: "Luther's integrated approach to our communications needs will allow us to focus all of our resources in one place, ensuring consistency of messaging and effective use of management time to reach out to all our existing and potential stakeholders, partners and customers."

Neil Thapar, Director, Luther Pendragon said: "We are proud to be working with AFC Energy, a British company with disruptive, clean energy technologies and global growth prospects. By delivering a proactive and integrated communications strategy, we are confident we can help AFC to improve understanding of its business and achieve its corporate goals."

~ENDS~

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About AFC Energy

Founded in 2006, AFC Energy plc is re-engineering proven alkaline fuel cell technology to reduce the cost of electricity. Alkaline fuel cells have been used on US and Russian manned space missions for decades to provide electrical power and drinking water. By using modern materials, design tools and manufacturing processes at scale, AFC Energy is developing fuel cells that will compete with conventional technologies such as turbines for electrical power generation. Today, AFC Energy is pursuing opportunities in several sectors where hydrogen is readily available including the chlorine, clean coal and waste-to-energy industries as well as applications for distributed/back-up power. For further information, please visit our website: www.afcenergy.com.

About fuel cells

A fuel cell is a device that produces electricity, heat and water by reacting a hydrogen-rich fuel with oxygen. Conventional engines and turbines combust fuel to produce mechanical energy prior to generating electricity. The direct generation of electricity allows fuel cells to be highly energy efficient. There are several different types of fuel cell, each with its own characteristic but they are all based around a common central design. Fuel cells are increasingly being deployed for applications ranging from vehicles, domestic boilers, powering portable equipment and large scale power stations.

About Luther Pendragon

Since its inception in 1991, Luther Pendragon has grown to be one of the UK's leading independent communications consultancies. It has over 40 highly qualified consultants based in London and Brussels, servicing a broad client list that includes prestigious global corporations, private companies, trade associations, and public sector organisations in the UK, across Europe and beyond.