Adams Regulatory News (ADA)

22 Feb 2007 10:58

Mobixell, a leading provider of innovative mobile multimediasolutions, and Adamind (LSE:ADA), a global supplier of mediaadaptation software for the mobile messaging (MMS), content, andconvergence services markets, announce that an agreement has beensigned on the terms of sale of Adamind's assets to Mobixell. Mobixellintends to merge Adamind's products and technologies to form apowerful market leader in the Mobile Multimedia domain. £ Adamind's assets to be sold to Mobixell include intellectualproperty, software, and contracts with customers and suppliersrelating to the development, marketing, and sale of all Adamind'stranscoding and Mobile Multimedia software (the "MediaSpire" productfamily). In addition, the majority of the Adamind's employees willbecome employees of Mobixell. £ Mobixell will stand by its commitment to continue the support ofexisting customers from both companies. Mobixell further intends tocontinue the development plans according to previously communicatedroadmaps, and invest greater resources in the development of new andexciting mobile multimedia solutions. £ Amir Aharoni, Chief Executive Officer of Mobixell, said: "Thesynergy between both companies; their strategy of developing productsaccording to a best-of-breed approach, and building on the leadingcapabilities of each of the organizations, will create an entity thatis greater than the parts constituting it. By combining the Adamindand Mobixell product portfolios, the company is now well positioned inthe marketplace as an expert in the area of multimedia over mobile,and can offer existing and new customers a wider best-of-breed set oftechnologies." £ "This step forward fortifies the company's presence in themarketplace with a more balanced regional spread, and greaterresources invested in development, global support, and professionalservices. The combined customer installed base is impressive, withover 150 mobile operator and content provider deployments worldwide,and strategic relationships with most of the top MMSC and MobileMultimedia Value-Add-Service vendors in the marketplace," saysShailendra Jain, CEO of Adamind. £ "The trend within the mobile multimedia market reveals a need forconsolidation in order to gain stronger market positions. This stepreflects this consolidation, and provides the company with acompelling opportunity to emerge as a strong and dominant player inthe market with a secure future," says Orna Berry, ExecutiveChairperson of Adamind. £ The company intends to lead the mobile lifestyle revolution bycontinuing to develop and deliver innovative Mobile Multimediasolutions to enable Peer-2-Peer content sharing, User GeneratedContent Communities, mobile advertising, and more. Service and contentproviders around the world will thus be enabled to generate newrevenue streams, maximize the mobile multimedia business, and enjoyhigher ARPU which derives from these services. £ NOTE TO EDITORS £ About Mobixell £ Mobixell Networks provides innovative multimedia technologies andbusiness solutions that facilitate the expansion of mobile operators,content and service providers' mobile multimedia services by enablingcontent consumption, Peer-2-Peer content sharing, User GeneratedContent communities, mobile advertising, and more. Mobixell's reliablenetwork-based solutions deliver the highest quality multimedia,raising user satisfaction while helping operators drive trafficgrowth, safeguard crucial content revenue streams, and realize newrevenue streams. £ Mobixell's solutions are deployed at over 100 mobile operators andcontent providers including top-tier carriers in five continents.Founded in late 2000, Mobixell is a Delaware company with offices andoperations around the world. For more information, visit the company'sweb site at http://www.mobixell.com £ About Adamind £ Adamind (LSE:ADA) is a developer of software that provides acomprehensive framework to enable and promote mobile multimediacontent and converged communications services. The company addressesthe interoperability challenge that exists between different mobiledevices to receive media rich content and provides tools to track,process, control and promote rich content services. Adamind's mediaadaptation and enhancement platform enables service operatorsto successfully deploy messaging (MMS, Email, IM), content(downloading, browsing and streaming) and next generation convergenceservices; generate new revenue streams; and drive key newvalue-added-services (VAS) enablers such as advertising, branding, DRMand anti-abuse support. With over 100 deployments in some of theworld's major mobile operator networks and content providers Adamindis strategically poised to enable the promise of the Mobile Lifestylerevolution. For more information, visit http://www.adamind.com Copyright Business Wire 2007