ACHL.L Regulatory News (ACHL)

For immediate release 8 November 2010

Asian Citrus achieves 9% increase in average selling price and increases orders by 22% of 2010 Winter Orange crop

(Hong Kong, 8 November 2010) - Asian Citrus Holdings Limited("Asian Citrus" or the "Group"; HKEx code: 0073; LSE (AIM): ACHL), the single largest orange producer and plantation owner in the PRC, announces that it has now concluded its negotiations on the pricing of its forthcoming winter crop and that it has achieved an average selling price increase of approximately 9% year on year.

The Group will supply a total of 140,280 tonnes of winter oranges in the second half of 2010 which includes recently signed supply agreements. This is an increase of approximately 22% in comparison to the actual production output of 114,530 tonnes in the same period last year.

Mr Tony Tong, Chairman and Chief Executive Officer of Asian Citrus, said, "The increasing popularity of our fresh oranges and wide recognition of the high quality of our 'Royal Star' products has led to more enquiries and orders for our fresh oranges, and further expansion of our customer base. We are confident about our prospects and expect our business to continue to prosper as a result of increasing domestic demand for oranges in the PRC and the rising desire for healthier food amongst China's people. As the largest orange producer and plantation owner in the PRC we are well-positioned to accelerate our growth, benefitting from the outstanding opportunities presented by this huge market." 

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