RE: We will Succeed21 Aug 2021 13:21
Hopefully the SP low has passed, Friday's rise can be sustained and, the new experienced Director will bring about 'delivery' improvement. However, solid Covid test sales news is still the key to SP in the short term, as real cancer treatment news is of a one -two year timescale. (Even though the CEO will undoubtedly already be very excited in regular VOX etc interviews in anticipation!)
BBtablets marketing points seem to sum up Avacta's actual situation well - the excited (over-optimistic /unrealistic?) CEO 'ramped' the Covid test as a product out of all proportion to its real world existence and contracted production capacity. Inexperience in negotiating regulatory / political hurdles, product development and marketing became obvious, especially relative to sales progress made by others and despite, apparently, having the best test. One year on from the original CEO-raised expectation of product sales in summer 2020, deals with manufacturers and distributors remain very disappointing in practice in respect of actual production and sales. (Even now only a few boxes sold to Avacta fans? If it was better, surley they'd have told about it?). Inevitably ending in loss of trust /faith and SP decline from what are now obviously 'spikes'.
Many 'investors '- like me - made money on original holdings but, are now frustrated sitting on current losses and 'what might have been', having got drawn into rebuying / buying more at too-high prices. I have to keep reminding myself - I originally bought to be in 'early' on the cancer treatment hopes. In that context , early Covid based gains and, any that may still come, were /are therefore a bonus.
I'm holding because , if the cancer treatment succeeds, it could be massive.