Cleared the decks11 Jul 2025 16:15
Ahead of the new CEO arriving. I expect a more upbeat update Aug 7th.
What people generally misunderstand about AI and WPP is that it should be an enabler not a deathknell. It should allow better efficiencies all round and Cindy is just the right tpye of person to transform WPP into an AI leading agency. There is no Kodak moment here
The work has not gone away as, below are the big contract that we have lost to Publicis, boosting their status as the fastest-growing agency holding company
Client Value Scope & Region Transition Date
Coca‑Cola NA ≈ US $800 m U.S. & Canada media & planning March 2025
Mars Inc. ≈ US $1.7 billion Global media, production, paid social, etc. June 2025
Paramount Multi‑hundreds of $m Global media (2-decade WPP relationship) June 2025
LinkedIn ≈ US $250 m Global media Early 2025
All that said I expect PE to start getting involved, if not already