RE: No More THG in Ingenuity19 Mar 2024 14:52
The problem in signing up a meaningful partner is Moulding insistence of having the last word, it always Mouldings way or no way as the well respected and powerful Apollo found out to their cost.
Standing back from all the for/against THG noise if you were a Unilever or anyone of the other global brands and you wanted to strike a long term strategic partnership in the beauty or nutrition sector you have a huge amount of choice in Europe and North America.
So the question then becomes obvious, what are the unique reasons you would chose to partner with THG rather A.N.Other ? Ingenuity isn't it because for all its investment and Mouldings drum beating the facts are simple, its not winning enough third party business and therefore its current go to market proposal isn't good enough and then there's the Moulding factor to take into account.
I am not for one moment suggesting there's not value in partnering with beauty or nutrition, but right now I struggling to see a compelling case for selecting THG ahead of others.