RE: Health & Beauty Bright Spots in Poor Feb Sales5 Mar 2024 14:11
Ste, no one is claiming that Ingenuity has converted a whale yet...H&B is a nice client win, worthy of RNS, but not a whale as think it is a UK only deal (correct me if I am wrong). The big prize for THG is outsourced full service D2C deals on a global basis. They have the infrastructure in place that it will cost others billions to replicate, and hence high barriers to entry. My contacts tell me that business is there to be won as Brands turn their back on trying to develop that expertise in house, and turn to service providers and market places.