RE: Stock Inventory Reduction by Boohoo18 May 2023 19:21
What folk like PP1 have to remember about Boohooo is it is currently fighting against major headwinds that will subside. COL crises, high inflation, stock shortages, freight inflation, etc, etc.
The key to making money is buying stocks when they are low, the problem is most PI phycology works the opposite way. So in my opinion Boohoo, if the macro is about to turn, is at the perfect point for a pivot. There has been some decent capital spending on new facilities and automatons which will increase efficiency and therefore marketing. Part of the problem at the moment is that the distribution and logistics in the USA is difficult - measures have been put in place to address this.
This originally started about a conversation on stock - you can increase sales and decrease stock. You don't buy stock at the start of the year and run it down to the end. Stock is turned and the more you turn it the more sales, gross profit % and gross profit £ you make. You can do all of this while running your general level of stock down.
Shein is just another competitor in a competitive market. The website looks trash I hear the products are of extremely poor quality and their fast fashion takes ten days to deliver.