RE: Sunday Times - Shein24 Sep 2023 13:02
'My guess is that Shein will evolve and margins will increase,but, that will take time...Several years...In the meantime a very,very competitive market place will sort the wheat from the chaff....The end result will be Shein domination,together with them acquiring ,or having more affiliation with the brand names....We shall see....'
Their margin will increase when the same headwinds BH are suffering subside. However BH margins will be far superior.