RE: Rugby Rights5 Feb 2026 18:27
What You Need to Know About Six Nations Advertising on ITV:
Pre-Match Ads: Standard 30-second commercials cost between Β£10,000 and Β£35,000 during prime-time slots, priced high due to large expected audiences.
New In-Play Ads: A new split-screen format during scrums allows for about 20 seconds of advertising alongside live action. Pricing is expected to be premium compared to regular spots, but specific costs are undisclosed.
Post-Match Ads: Similar to pre-match ads but shown during wrap-up analysis, typically priced slightly lower than peak in-play slots.
Total Estimated Costs: For the first match, a combination of pre, post, and in-play ads could reach approximately Β£70,000 to Β£100,000.
That's just one match!!