Future7 Jan 2020 20:20
A refresher as posted by affc21 on the other channel this pm
Advertising spend potential: TTD with a $2.35 bn advertising market (2018 figures). AppNexus with a $2 + bn advertising market (2017 figures). Dentsu Aegis Network with a $54 bn advertising market. If Bidstack were able to utilize just 0.01 % of the above $58 bn (combined) advertising market that works out at $580m per annum. Shows the vast potential. And with the Milestone Advertising Trading Agreement Bidstack have just started (as from 01.01.2020) a two year trading agreement with a global marketing services group for gross media expenditure up to GBP10,000,000 per annum for the next two years. (That was Plan B, as per podcast). Plan A (unknown media company) is still under negotiation, but would have been more upfront if signed, as per podcast. That's just what we are aware of, courtesy from the podcast. No doubt other media agencies are under negotiation also... Revenue has just started coming in, with more under negotiation. Now that's a vital and much needed start of pulling in revenue for a young company with a new concept to market (something new, Programmatic In-Game Advertising ).