Valuation10 Oct 2020 17:25
Saga is a great business which has been badly run for some years , Roger knows exactly how much it’s worth, rich people do not invest £100 million lightly. Once he is back at the helm he will get back to basics and start selling to all those loyal customers that trust in the Saga brand . Not just insurance, the opportunities are endless from energy to broadband all markets are open to them. The cruise business will bounce back at some point , costs can be minimised. As Mr Buffet says buy when fearful, most investors are chasing the Covid gold rush at the moment and wouldn’t dream of investing in a company like Saga , in two years time no one will believe that you could buy these shares for 10p !!!