RE: Over Druker interview on adexchanger15 Jan 2021 19:24
This a company seeking growth, set in a dynamic environment subject to constant change.
We cannot know the future, so looking for new insights into where we are heading is perhaps 'pie in the sky'.
Unforeseen events such as the new virus have shaken the world.
Tremor, amongst others, seems to have benefited from the pandemic, with the sp suddenly shooting ahead.
CTV is now capturing ad spend, like never before, it is a relatively new and massively proliferating medium, for brands to tell their stories to people staying at home. Remote working, from home, may even become the new normal.
Surveys have indicated that viewers would prefer to put up with adverts rather than pay for ad-free viewing.
We are in a good place but whether we are undervalued or not depends on a whole slew of factors.