JS5 Jun 2014 11:53
For me this is the one that got away. Back in 2003 having just arrived back from living in South Africa for 18 yrs I spotted this in a copy of the FT at 17p. Talked to a broker who was entirely uninterested in it, so I watched it move up to 25p then 40p and thought oh well its too late now. Could'nt find much info on the company either. Then it moves up to £70 in ten years. A lot of people bailed at 65p but one poster Rusty Renault held it to £31 and made almost a million quid. It's been a real Warren Buffet company compounding sales, revenues and profits year on year. It almost dominated the market in online clothing sales to the twenty somethings, but now of course it has attracted a lot of competition in its niche markets. For those who held on bravely from its 5p low in 2003 its been an incredible journey unmatched by any other company I can think of. Who's to say there is'nt further to go after a period of consolidation. Its also been one of the biggest beneficiaries of social media, selling vast quantities to Australia for example with no website or retail outlets. The P/e ratio has long been ludicrous but it was a result of such powerful growth over a decade. I wonder what will be the next miracle growth company that's selling for peanuts today.