RE: shocking8 May 2019 08:05
The market has not developed as they expected for sure. I believe that they expected to be doing mostly direct sales to edge services providers. However the bulk of the market will be within the whitebox server market. It is a huge expanding marketplace and means that Ethernity are largely hands off with sales. The advantages are clear, little inhouse production and global distribution, no delay entering local markets and no credibility rebuild in each geographical area. The disadvantages are also clear with the pace of deployment dictated by the OEM. However I believe that the party has now started in many parts of the world and service providers will be from many unexpected sectors.
The reason being that it is local. I don't think that Ethernity anticipated where some of the market would evolve. A example is the tower manufactures and owners may well end up being local edge services providers. They have the power, which is space and network in place so why not install Edge servers at the towers.
This and other factors appears to be creating a knowledge gap on how they achieve this. I believe that is why the blog and the events are pitching at a low technical level. The local partner OEMs are the bridge and once some cross many will.
I don't agree that blind faith is required. One has to watch the developments broadly and know Ethernity's role. Will ethernity take 1% of the global potential ? You won't be able to tell in advance because we don't know who is using ethernity products.
They are market leaders for sure.