SkinTrustClub14 May 2021 16:00
Have just done some basic numbers, and from the order number today of 4057, and a tweet from 27th April Shrey tweeted his order which had the number 3923, they have been selling on average 8 kits/subscriptions a day. At £75 a pop that's roughly £215k a year (just for the first £75 per person, not including future payments which could easily double this figure and more). So this is without much marketing and PR, which I think is pretty amazing. SkinTrustClub have only just started tweeting and posting on Instagram, so I'm assuming the PR/marketing hasn't really even started. GB mentioned that it was going to be a 6 month campaign, and I seem to remember that they had plans on using influencers as well. So a pretty impressive start and a number that I think could go significantly higher if they get it right. Oh and the app is only available in the UK at the moment, and just for iPhone users as well. Imagine the numbers when it's available all over the world on both iPhone and android, and they have all guns blazing on the marketing front as well! Exciting!!! (Please excuse me if I've got any calculations wrong, happy to be corrected if so).