RE: Microsalt award9 Dec 2021 07:52
CEO interview in January stated crisps just cover production costs
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I remember that, but they were selling a few bags in those weird little health food shops so transport would have been horrendeous as a cost.
If they can deliver wholesale quantity to a main depot somewhere that should definitely yield economies of scale, production too you would hope but how much we have no idea.
Either way, it's incredible brand awareness on the road to securing a major contract somewhere