RE: KD...18 Aug 2021 15:11
Billyboy
From the last business
Update
US Expansion
The Group's rollout of Chill-branded CBD tobacco alternative product continues with speed and scale. In coordination with major US launch partners, the Group has modified brick and mortar location expansion effort timelines. This timeline modification is to assess and enhance the effectiveness of promotional efforts, sell rates and the use of partners' proprietary tools and technologies. The Group and its partners continue adapting to COVID-19-related logistical challenges.
As part of an active support programme for retailers, management has visited some of the 500 latest stores that are part of the current Florida roll-out. Management interviewed store managers and owner-operators about the initial product reception and received encouraging feedback. The Group continues to enter all previously announced locations. Chill products are now stocked in approximately 2,500 brick and mortar outlets across the US. The expansion is set to accelerate in the coming months and the Group looks forward to updating the market accordingly.
The Group's Chill product range has and continues to be well received by the US retail operators that have been selected by the Group's distribution partners. Tim Greene, Category Director, GM and Tobacco at Smoker Friendly, America's largest cigarette and tobacco store retailer, said: "Chill CBD pouches and smokes are another example of the Group's continual spirit of innovation and our ability to participate in launching incredible brands that offer consistent choice and satisfaction to our customers."
The Group has now received orders for Chill products totalling more than US$2.0 million. This follows previous announcements issued on 17 May 2021 and 1 July 2021 of combined sales totalling US$1.34 million and US$0.72 million respectively. Margins, as previously announced, have been maintained across all product lines and the Board expects these to grow in-line with manufacturing volumes.
Suggests that rollout, expansion is continuing.
But you have read that previously and choose to see it differey