Not too posh for poundland19 Mar 2014 19:57
Britain's queen of cakes Jane Asher is injecting some posh into high street budget store Poundland.
The actress, writer and cake-maker has teamed up with the bargain chain to launch a purse-friendly bakeware range.
“You’d probably relate me more to a John Lewis or Waitrose, that may be a reason why they’re using someone like me," said Jane, 67. "I read that Duchy Originals are now in Poundland so if it’s good enough for Prince Charles!”
"It means a lot to me that my name is trusted," she said. "Over the years people believe that I don’t stick my name on anything I don’t use myself."
Although she says she's a longtime fan of the bargain store ("I shop in the Fulham Poundland, but I’m waiting for them to open a Chelsea one now") Jane admits to having early misgivings about teaming up with the high street chain.
“My initial feeling was, ‘I’m not sure about this.’ I’ve been into Poundland and bought Christmas decorations but I didn’t really know much about them," she told Express Online.
But after meeting the store's bosses, her mind was put at ease. “Poundland are so quick and uncorporate compared to some of the other companies I’ve worked with. I suppose because they have to be lean and mean.
"I’ve met so many people now who say they’re brilliant. Maybe I was more over-sensitive than I needed to be. There’s absolutely nothing to be ashamed of. It’s all good quality and does what it should do.”
“I think it’s now considered canny and sensible to buy things that will be just as good from Poundland even if you’re very rich."
http://www.express.co.uk/life-style/life/465674/Poundland-s-new-ambassador-Jane-Asher-on-Mary-Berry-Prince-Charles-and-baking
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