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The pleasant but unintended consequences of two wealthy groups battling over an assets forward plan whilst outlining there's a valid and valued business there is of course that the SP benefits.

Honest! I see more smoke and mirrors and more questions than answers! Keep the ego out and work a way forward together. As I said, revenue is there, skills are there, combine the two for profitability.

Three things are mentioned in BoD response today:

"Frasers' wish for Mike Ashley to be appointed as a Director and Chief Executive Officer was first communicated by Frasers to boohoo at an in-person meeting on the evening of Friday 18 October 2024, when Frasers sought to establish a 48-hour deadline for the Board to confirm that it would proceed to make this appointment."

48 hours - over a weekend - to make a potentially huge mistake in terms of the direction of the business? Ashley surely knew that the answer would be no at that timescale.

"Whilst the Board remains willing to discuss Board representation with Frasers in a constructive manner, it has been clear with Frasers that before any appointment can be made, appropriate governance will be required to protect the Company's commercial position and the interests of other shareholders. boohoo has sought assurances from Frasers in this regard and they have not to date been provided."

Again, the BoD will protect their interests and wanted certain assurances - as we all do - and did not get them. Quite clear there is no hard refusal for Frasers to take a seat on the board, but work to be done by both sides.

"The Company's approach to its recent debt refinancing was discussed on numerous occasions with Frasers and its advisers. As part of those discussions Frasers were advised that the Board would be pleased to consider any alternative proposals they might wish to present, but none were forthcoming."

Again, we were led to believe Ashley had answers to the RCF that were commercially better than what the board have taken, but if Ashley was so keen to assist, then where were these offers?

To mention the release of interims would be bizarre if all they do is back up Mike's claims, so maybe the board know they are less concerned and Mike was strong arming his way in before the results to gain an advantage. All in all, he said she said.

Yup, we know there's always big weighted bags pushing this down, still not sure how a short can buy back 10m in volume and see zero upside. Next key date will be when the BoD make their decision, until then I am continuing to buy, likely along side big Mike.

MA may know fine well once he's secured Debs and the share price has risen with good governance, he can sell it for pittance. There's no need for him to work on the bits he doesn't see any value in.

Nobody can say they haven't had many many days/opportunities to be well placed for this occasion in terms of average either!

If Ashley doesn't get what he wants here could he not just hoover up another few % and go for it?

Expensive unless they can sell assets to clear in full, which as people have said might mean Debs is lost for MA. Ego from both sides is not a good thing here but hopefully a shake up and an agreement can be had. If MA wants to have a crack at reviving some sort of profit margin here there's plenty of revenue to do so. Current BoD should've consulted MA on a injection of cash or using current finance avenues as the letter says before thinking they knew best. But again that would be a admittance of incompetence/highlighting MA's skill in this industry.

Quite obvious the current BoD felt Ashley crawling all over them and his desire to get Debs has driven this request. As per Mulberry I assume they'll knock it back unless the previous meetings have led to some sort of everybody wins scenario. Ashley gets his initial Debenhams, Kumani keeps PLT, the rest goes to the highest bidder. Lyttle going was probably a way to placate Ashley but he sees the shareholders are on his side and can force the BoD hand here. Even offer some short term finance to shore up his investment but also the SP. Not sure on Mike Lennon mind, bit break it up and sell it off.

Bon obviously seeing something different to the rest of us. Two major issues were CEO/leadership and the RCF. Both dealt with. Onwards.

The press advised a sale is being explored, Ashley involved and a mediator also. This is more than speculation. However it was also stated the BOD want a strong xmas period which makes commercial sense. Doesn't stop Ashley hoovering up more leverage at prices already confirmed to be pittance if a sell off does happen. All very rational and logical statements.

Honestly, the £1 calls yesterday and the 20p calls today. Just relax, average down if needed, hold on as there are people after this stock at bargain prices and there are brands within this company that will provide a 5x debt amount revenue boost and we'll only know more on the sale after Xmas results. The share has been positively moving over the last month or so. Shorts will reduce and Ashley will keep up the pressure, fair value is much higher. Only negative which lingers is bad decisions and communication by the BOD but the back step from America and reviewing their brand portfolio speak of a brighter future IMO.

Agree broadly and there may be a case of poor management leading to a scalp for him, but Mr Ashley knows more than we do and is buying slowly but surely. Recovery is possible but expectations need to be controlled.

Adding at this level too.

Got to be approaching the range Big Mike likes to hoover up at, if he's not already.

You know what they say, when MA parks his tanks on your front lawn, you start to admire it in a funny sort of way! Up only.

Mr Kamani with full and broad insight into a business buys in, followed by many more and pedro HAS to comment as if he knows otherwise. Just step away for 5 minutes and find another hobby? What dog do you have in this fight?

Pedro doing a Dorries, "i'm leaving now you just watch me! watch me as I leave!!"

Pedro you've made 2 posts within the following 20 minutes after saying you're making the last post today, impossible you'd have the time to do any real analysis. Take ten minutes away and reduce your waffle.

Yet again you could be 10% up from the low on the 7th July. How many times does this have to happen whilst you stand by and watch. Eventually it will step up and hold and you'll - of course - have missed out.

Such an obvious buy yesterday and a lovely morning had by many I'm sure. Those sniping on the sidelines could learn a thing or two, this being the 7th or 8th time an opportunity has presented. Positive news.