RE: Guardian: Asos profits quadruple as demand for casual wear soars in lockdown14 Oct 2020 13:51
its a not a temporary spike, if you look back at last 3 years, sales have been consistently increasing by at least 20% per annum. Last years issue was profitability but this has now improved by over 300%.
The future is online retailing, it doesnt matter whetever covid happened or not. More and more people are buying online, thats a given. It could be argued that due to covid a few more people have brought online instead of going out to brick and mortar shops but this can also be looked on as a positive as research as shown that when new customers start buying online and realise how cheap and convenient it is, it then leads to a change in consumer behaviour. So this covid spike could be interpreted as a fundamental change that will not be reversed once we get back to normality.