RE: How the other side see it.31 Aug 2020 15:05
I do not think the new brand Napster needs to go to war with any competitors. They just need to beat them at what they do best and use social media better to tell their story and be competitive to retain and gain new subscription. First thing I would do it find out from the 3 million existing subscribers how can the current service be improved. Yes, VR and Theatre may be a unique selling point but I think they need more in order to attract users from other competitors; in my experience people don’t like change, even if it costs them a more. I do not know what features the Napster app has but they need to be better than the competitors apps to gain ground.
Could Napster be number 1 in 10 years, I do not know, I didn’t see Covid19 coming so anything is possible, even a meteor impact day before the US elections.