RE: Best Strategic Option3 Sep 2024 12:04
Edison
"Estimates cut, lengthy cash runway
We have reduced our FY25 revenue estimate by £2.5m, while leaving our cost base estimates largely unchanged (fixed cash cost base of £7.2m) ... FY25 net cash reduces to £13.0m (from £15.2m previously) giving Nanoco about 20 months of cash runway, even if no further revenue-generating partnerships are secured."
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This isn't a crisis. Many small companies would love to be in this position.
The only reason to preserve cash is to make it last longer but there's no point in that if it's just going to delay running out later because there are no orders.
Therefore, logically, the first thing to do when sales are lost is invest in marketing to replace them. Always has been, always will be. Many companies who adopt this strategy get new opportunities that would not otherwise have arisen so, in the long run, losing a customer, especially if it is one upon which the business has become too dependent, can release the business to do better things.
Marketing should be thought of to include R&D to develop more appealing products. Perhaps at Nanoco R@D has lead marketing and maybe that if anything is where they've gone wrong.