Plenty of positives. Ceo is pro active & sensible. Cash in bank, etc.
Online market place is a good idea & great for capturing data, market trends etc, will be profitable eventually. Very different model from chll zero. zero could be huge, time will tell.
My point is that they only have zero. If zero is not successful what’s the plan?
Ah good. A sensible response rather than the “you know nothing, DYOR” bs that you originally came with.
Maybe they will, hopefully they will. But in the meantime utilise the brand & sales channels they have established. That’s all I was saying.
Peace out mofo
Not at all. I said own branded products into existing sales channel & you referenced the online market place & told me to research.
If you can’t distinguish between the two things, I think you should do some research & if you did you’d know that there is not much money in an online market place until you have thousands of brands on it. Whereas with chll they have the opportunity of own branded products into the convenience stores & online. There is a very clear difference. Let’s see if you can now understand
An online market place is very different from having your own branded products which can be sold through your existing sales channel. If you had done any research at all you would know that Mellow Store was an online market place with circa 100 brands & it was close down as it was not profitable. Maybe you should DYOR
The problem with Chll Brands is that they are now just a nicotine free vape company, reliant on one product & one sector. A sector under scrutiny apparent.
They have a brand, they have funds, so why are they not expanding their product offerings? They even have a sales & distribution channel, so why not utilise it with more than just this disposable vape?
They won’t line up to buy it. They’ll just incorporate ingredients like CBD & CBG into their current product range, brand & target appropriate market categories.
Mass market companies like P&G won’t go near the cannabis sector as their global policies dictate, due to the regulatory issues in the space.
The real question is why have they got a mass market CEO in a niche market? They can’t go mass, they’re not a mass brand.
I’m still flabbergasted that the CEO didn’t know about shadow banning when she joined the company. This to me is unbelievable! I mean REALLY? Then she publicly admits as much on LinkedIn & starts a pointless petition with the other CBD brands that also failed to realise this not so small point (impressive lack of due diligence if you’re a CBD start up focussing on D2C).
Embarrassing. Another hapless CEO who clearly has not an entrepreneurial bone in her body, but will blow the marketing budget on physical ad’s & PR HOPING that it achieves some run rate. F for FAIL I’m afraid
If you take into account PR agency fees as well as the in house team the annual marketing budget is going to be approx? £250 - £350k? Are they doing in house digital marketing or subbing it out? Because a digital agency that specialises in cbd d2c to help alleviate shadow banning is very expensive
These marketing activities cost ££££. So it’ll be interesting to see the how much it impacts revenue.
Medical community also has to believe in it after medical clinical trials are completed. This could take years
It’s pretty clear they’re not going to monetising for the foreseeable. The market knows this, that’s why it’s marked down. It’s a very long game. What they need is to find a path to revenue in the shorter term, with the unicorn in the background