Member Info for tawse57

So is this a mistake or a desperate attempt to get sales?

https://www.hotukdeals.com/deals/100-off-at-boohoomancom-3267732#comments

US markets might be turning back down. I suspect worries about that will stop most stocks climbing.

Never know how this stock will react to news. So best of luck to any holders tomorrow.

What caused that I wonder?

Everyone was waiting for the US Fed minutes.

We could be facing a big sell-off in the next few hours as Asia re-opens and then Europe. Then we have US jobs number on Friday.

£2.66 - 9th June, 2017.

Highest volume since last September just before the price topped out and began a 3 month decline. It did a similar thing back then - crawled up outside of the bollingers for 4 or 5 days and then down.

£244.40 would be a 12 month double top.

Stockchart - http://schrts.co/HRQtXhEU

Yep, they need to find a way of holding on to the teen girls as they move into their 20's.

@Greens43 - what happens when the knicker models start to want more cash? Or when one of the other dress makers cottons on - pun intended - that paying the celebs on instagram is the way to corner the teen girl market?

Perhaps we will have a knicker model bidding war where the only winners are the knicker models themselves?

I sold out last Thursday thechancers after being underwater since January. I made £1200 and walked away relieved. Not happy - relieved.

If it goes back down to circa £188 to £190 I will consider getting back in but in a small position. I think the US markets will roll over soon and take everything down so that MIGHT be a buying opportunity.

You may be right and we see 240's. But everything is a guess with any share but seemingly especially so with this one.

Yep, hate to say it but I think this is distribution by the big boys & girls who bought big chunks lower yesterday and last Wed/Thurs.

Not going to get any fans here for saying this but I can see low £190's and even £180's in the week ahead. Then we begin the run-up to the next trading announcement. Hope that I am wrong.

These figures are amazing results and THIS is the quite muted reaction to them? Just read that £80 million is being spent on knicker models on instagram - kardashians, bladwins, etc. At what point does that spend stop working for them?

Some biggish buys today. Lots of small buys also. So someone could have been accumulating but wanting to keep the price down.

On the chart BOO is well above the 200 and 50 daily moving averages, 3 of the last 4 days outside the top bollinger, blah, blah, blah. I think BOO is going to need to blow away every result tomorrow to go higher and not be sold off. Even if it does rise tomorrow I would be wary of that October top just below £2.50. The CEO needs to blow away the conference call as well - none of that British reserve b*llo*x.

Be careful of a gap and trap.

Summer is best. Brexit on hold so summer holidays should see lots of bikinis, shoes, dresses, etc, sold. If Boo is going to have a good time then the summer should be it. A nice heatwave is what all the retailers need.

But no one knows how this stock will respond to good results. Anything other than superb and it sells off. But even when it has good results it sells off.

@ggg21 - I just did a stupid trade. IIRC I paid something like £198.XX. It spiked up and I bought on the good results ignoring the obvious sell the news event.

So I am very relieved to be out with a nice profilt but I suspect I will only trade BOO on fundamentals now - i.e when it reaches over-sold on the charts. I broke my rule when I bought and bought into an over-bought stock. Just as it is over-bought again.

Made a foolish newbie mistake back in January buying at £198.00 Yep, OUCH! Have not looked at the stock until last night as I could bring myself to look. Felt very disappointed with the company conference call that day.

Anyhow, just sold out for £1200 profit in my ISA. Managed to get £2.22. Yes, it could do wonders next week and begin the move to £2.50 and above but it has such a history of selling on results that I am out.

US markets look as if they are about to roll over as well.

Nice bit of short covering.

Very interesting that we are seeing other retailers with poorer results up this week after Tues's fall but this stock is still weak. Methinks something is going on which suggests to me accumulation by someone. I would not be surprised if, at some point in the next year, they are a take-over target as they are growing whilst other wel-known names are having troubles with clothing online.

The big boys will continue accumulating I suspect. This is clearly the growing UK retailer.

Once Brexit has come and gone uncertainty will be removed and IMPO this share will fly. But what do I know.

I think the company was very naive to release a TU this week let alone on the day of the Brexit vote in Parliament. The markets were / are panicky this week. I honestly think the SP would have held up better if the TU had not been this week.

I also think they need to listen into some of the US company conference calls to learn how they should be done. If you have good results then shout them from the roof, sound positive, be positive. Have some excitement in your voices for the great results. British reserve is no good if you want to be running a global business.

I thought the conference call was very blah! How would have Elon Musk or Mike Ashley have handled that call I wonder? Dynamic?

@beeshoney - 'We are simply back to pre open/offer prices which was 41, since then we have had much more news & been given direction.'

What news? What direction? I see no RNS.

@Valuerebel - yep, this Europe thing is a right mess. Basically a fudge by politicians determined to keep us in the EU and holding sway over a democratic vote. /RANT OVER.

Problem is that we do not know what will happen tomorrow or how the markets will react on Wednesday morning to whatever happens. I personally think being in cash on the sidelines now is the safest option. FTSE could crash or soar on Wednesday.... or do nothing... but getting a good night's sleep tomorrow and being up early on Wednesday seems to make sense.

@gggg21 - best of luck if you buy in again this lunchtime. I am staying out for the reason I mentioned above. I suspect that BOO will gap on Tuesday morning when the maket opens. Whether that is a gap up or down I don't know. But I do know that if I buy today's BOO price of circa £1.90 and it gaps down then I would be in a pickle. It might be a repeat of October and then just head down for several months.

@Valuerebel mentions that ASOS perhaps looks a better play than BOO from what we know at the moment. I agree with that. If the markets like whatever Parliament does tomorrow then it could be a good bounce for stocks like ASOS on Wednesday.