RE: Profit Margin on Turbofan Engine14 Jul 2025 15:47
Peakdread, you're right to recall that Tufan Erginbilgiç was openly critical of Rolls-Royce’s legacy civil aerospace model — the “razor-and-blades” approach of selling engines at, or below, cost and making the bulk of profits later through long-term service agreements like TotalCare. Upon taking over as CEO in 2023, he made it clear that this model was unsustainable due to:
High upfront capital risk
Long cash flow cycles (up to 10+ years)
Exposure to airline health and flight hours
What Was Said
Tufan’s intent, publicly and reportedly behind closed doors, was to shift towards a more balanced model, charging more for engines upfront while still maintaining long-term service revenues, but without the historical dependency.
He told customers Rolls-Royce would need to “re-price the value it delivers,” especially with newer, more efficient engines like the Trent XWB-97 and Ultrafan in development.
Has It Happened?
To an extent, yes — but not universally.
Trent XWB pricing reportedly reflects stronger margins compared to older Trent models, thanks in part to its market-leading fuel efficiency.
Rolls-Royce has said margins have improved in recent sales, particularly for engines tied to newer platforms or select contracts negotiated post-2020.
However, most existing airline contracts (which still make up the bulk of RR’s installed base) were locked in under the old model.
Obstacles to Changing the Model
Airline resistance – Many operators are already under financial pressure, and making sudden changes could risk losing orders.
Competitive pressure – GE and Pratt & Whitney still aggressively compete on price for engine sales. Raising prices too quickly can risk losing market share.
Backlog inertia – Much of RR’s future revenue is still tied to engines sold years ago under older terms.
Where It’s Heading
New engines like the UltraFan, if launched commercially, are expected to come with a revised commercial strategy.
In the H1 2024 results, Rolls said it had achieved a 13.6% operating margin in Civil Aerospace — significantly improved, but not purely from upfront engine sales; cost-cutting, flight hour recovery, and better aftermarket economics played a bigger role.
In investor presentations, RR hints at further margin improvements from “commercial discipline”, suggesting a continued move toward more balanced pricing.
Summary
Yes, Tufan did aim to shift away from the old model, and there's evidence that Rolls is charging more for newer engines and improving deal structures — but it’s been gradual, constrained by competitive dynamics and legacy contracts. Full transformation is still a work in progress, but the direction is clear: better upfront pricing, improved margins, and reduced reliance on ultra-long-term payback. IMOO