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I actually think Shandy's analysis is spot on. I was actually a big fan of ID and punted a bit here. And for your sake DD check my previous posts where I was hoping this management would turn it around. I have just done my own research and it appears all is not as rosy. I would prefer this deal not get done as I am not a fan of BA but it has to get done from suffering shareholders point of view.

This is unbelievable. Surely a related party transaction. Always though Ward had things his way, particularly as the Chair wouldn't stand up to him. Disappointed to say the least.

Deal needs to get done. I am afraid the current management can't get the job done.

You are right about shareholders in the red Lord. Me included !! The ghost of Creightons in our memory??

Yes Shandy, that is a traditional NED but i fear MW has his hands all over this from day 1. Unfortunately I suspect he is underwater on this one even with the gracious buy in at 35p. Looking for their half year result which in the past was out 3rd week of Feb. Cash will be critical.

Maybe so Lord. I am less convinced. All sounds good on paper but I don't think they have converted strategies to results. Time will tell. I seriously would hate to see these chaps as pretenders. Too much at stake.

Sorry wasn't a big turnaround I meant.

It fundamentally was a big turnaround. One brand needing tweeking. Half year announcement was pretty uninformative. Lets hope.

Just not sure where this stock is going. Dead silence and Mark Ward is more interested in nightclubs, consulting and funds management. Could it be he threw his weight around, said he was going to turn it around and found it too hard ?

I agree shandy. There is not much to be gleaned from the trading update. A lot of words which are similar to every previous year. Same IR firm = same message. I am thinking 300-400k loss. They have increased UK overhead costs quite a bit but stripped out cheaper Australian costs. A lot of ramping but not sure the corner has been turned.

Keep ramping into 2022 Greg

Keep ramping chaps, hope it works for us before the next cash raise. The numbers don't quite stack up and cash would be tight after the 1st half. Really can't see what they are doing different except blame the previous lot, even the language is the same as before. Proof will be in the 1st half results but certainly think something is afoot and don't think MW is doing things for all shareholders. He is like every other entrepreneur and will sell out the company when he thinks he has made enough.

I am afraid the ghost of CRL lurks in the corridors. This has disappointed with all the hype of Ward and the management team. We would all be wealthier holding or selling CRL stock.

It was mentioned in one Kieran Callan's Proacrive interviews. Could have been in conjunction for Superdrug but certainly using Love Island people. Anyway a lot spend, hope it delivers over Christmas.

Good marketing idea but not new. They had Love Island stars lined up for a campaign before the pandemic hit. Probably spending a lot more with all the fresh cash in the bank. Really hope it generates a kick in sales.

Director purchases recently so would need another 2 weeks to clear director black out period for results to be released.

Not really a transformation needed here, more just about results. Give 6 to 9mths max, new management will have been around 18 months and we are really talking about the one big brand. At current prices watch for a takeover from within. Would save the embarrassment of rebuking CRL and what that offer would have looked like.

The CRO offer would have been BE, now it is a lost opportunity. I think the board erred by not engaging with them as 70 or 75p might have been a possibility. The pressure is on BOD now as you can't keep blaming previous management forever. The next 6 months will be telling.

Just plain painful staying in this stock.