$500mln revenue opportunity1 Oct 2019 22:40
Market research shows that around 37% of mobile ad spend is location-targeted.
Of this, around 24% applies to formats that are addressable by the Verify
platform in its current form. This amounts to a US$13bn global market. Assuming
a 3-4% fee-generating opportunity for Location Sciences, this amounts to a US
$500mln revenue opportunity for Verify, with no direct competitor currently in
existence.