Cannabis advertising16 Nov 2019 15:02
Cannabis advertising looks really promising , until now most of ad spend went through OOH as there were no means to track the targeting on mobile ,staying compliant with privacy and state regulations.
Spending will double this year to over $2.26 billion and it will get even bigger next year as the sector will iron out the legalities of cannabis advertising, the fact that it’s still considered schedule 1 drug by the federal government means advertising in certain municipalities and states faces intense scrutiny.
Product like Verify gives marketers peace of mind their mobile adspend won't break the law.