RE: Viability of Business12 Mar 2024 14:10
So how has Vanquis found themselves in this position. Here are a few facts I posted on ADVFN in January 2023.
Vanquis credit card. Looking at the last three years they have lost customers every year. Customer count 1,541m (2021).1,667m (2020), 1,720m (2019), 1,773m (2018). in three years they have lost 232,000 customers and that's the bread and butter business. At the beginning of 2021 they closed 114.000 dormant accounts. I also stated in another post, if they do not increase the customer base they are going to face big problems.
Today those dormant accounts will have built up again. Managing a credit card business is a notoriously difficult. Cards issued and not used, customers at their limit and arrears cases, neither can use them. Therefore, you have a decreasing customer base and a build up of dead wood which then impacts on profit. How are they going to grow their bread and butter business? IMO that is going to be very difficult. They need to diversify and introduce new products, which I think they are going to do, but this is going to take time. In a nutshell a decreasing customer base = a decrease in profits.