Current trading update5 Dec 2024 09:26
Amongst today's RNS's was a trading update. All sounds quite positive to me, in line with expectations and a positive outlook for 2025 with further expansion into new stores etc...
Current Trading Update
In the 2.7 Announcement the Company made the following update regarding its current trading:
On 17 September 2024, the Company announced with its results for the six months ended 30 June 2024 that positive business momentum had continued post period end. Since then, the Group has seen continued strong momentum and the board expects the results for the year ended 31 December 2024 to be in line with its expectations.
Trading in the US has been particularly strong in the second half, benefitting from an initial order from Walmart for both W7 and Chit Chat products. The Company now expects to report US revenue growth of around 20% for the year (in US dollar terms) at a significantly higher margin to that achieved in 2023, following the reduced focus on deep discounters. Constructive talks are ongoing with Walmart regarding the supply of all year round and gifting ranges for 2025.
The Group’s gross margin for 2024 as a whole is expected to be comfortably above the level achieved last year (2023: 39.9%).
Looking forward to 2025, in the UK, Superdrug is expected to rollout W7 colour cosmetics into a significant number of new stores, and is in talks to roll out accessories into several hundred stores. In Tesco, confirmation of a 150-store expansion of the Group’s W7 impluse offering during 2025 has been received. Additionally, Boots has agreed to take a number of gifting products for the first time for Christmas 2025, which will be stocked in several hundred stores.
After a successful launch of W7 product into Etos in the Netherlands at the end of 2023, Warpaint has received confirmation of an expansion of the product assortment in all Etos stores, and the roll out of a ‘back wall’ fixture with an enhanced product range is now taking place.
The Company is currently in talks with other large new retailers in Europe, the US and the UK with a view to stock the Group’s products.