RE: Critical Timeline milestones...16 May 2026 08:43
Critical time lines in the immediate future is the TR1 from Story, with the trades from mid/end of last week, this should land early next week.
Then over the next three weeks, more interest and media hype + the issuing of the auction catalogue (about 2 weeks prior) - will the bag be the leading / cover page?
Speculation of talks with fashion brands / watches / car companies etc might raise the hype further and any leaks could cause a RNS, but I wouldn’t expect any commitments until post auction - but let’s not forget, this has had so much coverage up to now, an early move in fashion / tech markets is not impossible!! That would really kick it off.
An observation on the auction time - firstly the markets will be closed (otherwise I think the share would have been suspended), but also and more importantly, it’ll open the auction to bids from over the pond. A lot of the auctions leading up to this one are mid afternoon, so an evening timing has clearly been done deliberately.
Upon successful auction, I would expect swift updates and links to businesses that want to use the technology and cash in on the media / marketing whilst it’s still hot.
However, I will offset all of the positives with…. If you’re a CEO of an AIM company with an increasing share price around a key product / date and you’re unsure of the outcome (or sure it won’t sustain and will fall back), would you put a raise through before the key date? Seen it happen many times with AIM (even if cash is ok / recent raise has been done) and they’ll gauge what the likely outcome / risk is.