RE: Debenhams hits 600,000 followers on Instagram17 Aug 2025 13:39
Bfd rewriting history (same old)
Shein’s UK distribution accounts at Companies House (year to Dec 2023) show turnover £1.1bn and a pre-tax loss of £160m. There was no “£38m profit” to start with — you’ve simply invented a number that isn’t in their filings.
So when you then claim “add £200m duties and they’d swing to a £160m loss”… that makes zero sense. They’re already there without your imaginary duties.
And even your £200m guess is built on sand:
You’ve assumed every item imported is below the de minimis, which is false (Temu is already sourcing part of its range locally, and Shein has begun doing the same in Europe/UK to reduce exposure).
You’re also ignoring that a chunk of returns/costs are absorbed in margin, not simply added straight onto P&L.
Finally, Shein’s funding model relies on scale, not UK-only profits. They’re cash-burning in multiple markets by design.
Meanwhile Boohoo is sub 15p with falling sales, shrinking margins, and debt overhang. The idea that “if only Reeves closes de minimis, Boohoo recovers” is fantasy. You don’t rebuild brand, trust and supply chains with a tax tweak.
Bottom line: Shein is already loss-making in the UK. Your “profit to loss” claim is flat-out wrong and fantasist nonsense
Why on earth does he keep lying on here