RE: Daily additions21 Sep 2020 12:44
Total location count: 483
Total restaurant count: 2239
(London 306)
512 fully integrated (+8)
1727 advertising only
I changed from'fully subscribed' to 'fully integrated, as 'subscribed' implies they are paying for the service and nobody is yet.
How long is the free trial period? I keep a record of when restaurants joined the platform, so will be able to see if they are still present beyond their individual free trial dates. This would give us an indication of whether people are deciding to pay the monthly subscription fee or not.
For BigDish, there's a potential conflict of interest here. If a restaurant reaches the end of their free trial and decides not to subscribe (pay), then they should drop off the platform or switch to 'advertising only'. This attrition won't be helpful for BigDish's efforts to find funding, which may lead to them rolling restaurants into extended free trials to keep the numbers looking stronger. There's no way for us to know how widespread this may be outside of official company financial statements, so paying subscription estimates based on 'time on platform' will be very approximate. No doubt any individual org providing funding would perform due dilligence and uncover this, so rolling-over could potentially make fundraising by dilution more attractive.