RE: Sunday Times...11 Dec 2022 08:02
“Reviewing the geographical spread to create a focused European footprint, as well as radically improving efficiency, should be the next steps,” he told The Sunday Times. “These actions should return Vodafone to its successful roots as a star European asset, create value for all stakeholders and lead to a revamped equity story.”
He added: “The right candidate must be ready to take action and to rapidly implement significant change to return Vodafone to greatness.”
And after dumping its stake in Vodafone, making a complete exit a couple of months ago, Cevian is already considering a possible return to the shareholder register. A source close to the firm said it continued to see significant long-term potential in a restructuring of Vodafone and could take up the case again.
Read, the former chief financial officer, took over in October 2018 from Vittorio Colao, the Italian who went on to become digital minister in his home country. Colao was hailed for selling Vodafone’s 45 per cent stake in US business Verizon Wireless for $130 billion in 2014, which reaped huge rewards for shareholders.
However, his €18.4 billion takeover of Liberty Global’s cable assets in Germany and central and eastern Europe, just before he stepped down, left Read with a big headache. Not only did it saddle Vodafone with huge debts, which stood at more than €45 billion (£39 billion) at the end of September, but problems soon emerged in the German business.
At the time of the deal in 2018, the German arm was growing at a rate of 5 per cent, making it the jewel in the crown. But then the business hit the buffers and went into reverse. The German fixed-line business makes up a fifth of Vodafone’s entire profits, making it the key cog in the global machine.
One big problem was a new telecoms law in Germany that forced housing associations, with which Vodafone has deals, to stop bundling cable TV in with rental fees. That meant a wave of customers switched off when they weren’t forced to pay for the service. On a call with analysts last month, Read conceded that the company had “dropped the ball” on the new telecoms law.
Trevor Green, head of UK equities at Aviva Investors, a top 15 Vodafone shareholder, said Read had received a “hospital pass” in the form of the Liberty deal, inheriting a “highly indebted business, reducing his strategic options”.
The Liberty deal came just before a Europe-wide race to build fibre for broadband, rather than old-fashioned cable, which led Virgin Media to upgrade its cable network in the UK to fibre. In Germany, Vodafone, too, has had to upgrade its cable network to keep pace with the competition.
Vodafone Deutschland’s chief executive, Hannes Ametsreiter, left in the summer after seven years in charge. He was replaced by Philippe Rogge, a former Microsoft executive. In October, there was a review of the German business that thrashed out a much simpler plan.
A few weeks later, Read completed a deal to sell up to 50 per cent of Vodafone’s