Email response from CBX INVESTOR RELATIONS2 Mar 2023 01:14
Fyi, see below email response from CBX investor relations Obviously, Helena Christensen is their go to regarding positioning. I beg to differ! Oh well...
Thank you for recent email and comments about our marketing. We appreciate your interest and support.
We are making good progress in establishing our brand and products in a premium segment of the UK beauty market.
As announced with our recent corporate statements, we have this year pivoted from a brand building campaign, which we undertook last year, to more focussed marketing initiatives to drive sales while maintaining control of over our costs.
These startegies include use of content marketing on leading and relevant platforms as well as influencers and a high profile and widely-recognised personality, Helena Christensen.
We are encouraged by the progress being made. As a recent example, Cellular Goods was featured prominently in an influential and long-established magazine, Harper's Bazaar, for a major editorial article on skincare incorporating CBD and CBG. Please see the link below. The article positioned the company as thought leaders (especially in CBG), includes quotes from senior management, and also highlighted our Face Serum.
As for Helena Christensen, we are delighted that she is the face of Cellular Goods. She was selected after extensive research by our team of marketing experts and beauty sector advisers. Feedback from the market has been very positive as she speaks to not only an affluent middle-age group but also resonates with a much younger audience who wish to stay young and use innovative premium skincare products as part of their regular beauty regime.
Of course, we will continue to adapt and refine our marketing strategies as we gain market knowledge and respond to customer preferences while remaining mindful of our financial resources.
Meet CBG, the new cannabinoid-steering skincare (harpersbazaar.com)
Best wishes
CBX investor relations
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